Translate Direct won first place at Hack the Gap!

heatherlee nguyen

Translate Direct, my service innovation won 1st place at a (virtual) hackathon this weekend! I’m so grateful the judges saw my vision. Thank you Hack the Gap! I’m going after this idea. This is a real problem right now (and it always was) and I care about fixing it.

[To watch the demo video (below) please reach out for the password. Would love your thoughts! heatherlee.ux@gmail.com]

What’s next? I’m looking for people willing to watch my short video demoing the concept. If one of these bullet points fits you, and you’d be willing to email back & forth, get on a call with me, or demo this service, please reach out!

Looking to connect with:
• ESL Teachers (and staff)
• Teachers and administrative staff at language/immersion schools
• Public servants: care givers, community organizers, volunteers regularly communicating with bilingual and/or non-English speaking families
• Anyone specifically working with multilingual communities during this crisis

The survey I circulated during the hackathon is still open. Add your perspective right here: https://lnkd.in/eD98Hum

(Thank you for sharing with your network).

Gratefully,
Heatherlee


TᕼE IᑎᗪIE ᑕOᑎᔕᑌᒪTᗩᑎT
𝗣𝗿𝗼𝗱𝘂𝗰𝘁 »𝗖𝗫« 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻

I’m Heatherlee. An independent research and design consultant with a background in UX, a passion for service design, an interest in biomimicry and a stake in your strategy. I’m passionate about helping you bridge the gap between your product teams and the people you design for.

Contact info & more about me here.

Day in the Life at Central Command Center

design work, product research, user experience, user research

Best data center I’ve seen!
🤩👍🏽🚀

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I’m working on a recap of this research we did on-site last month. This was such a great group of people, they let us into their workspace to understand their job, process, culture. They were so generous, and funny too! Always a plus.

I love what I do!

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What’s your favorite thing about visiting your users/customers on-site?

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TᕼE IᑎᗪIE ᑕOᑎᔕᑌᒪTᗩᑎT
𝗣𝗿𝗼𝗱𝘂𝗰𝘁 »𝗖𝗫« 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻

I’m Heatherlee. An independent research and design consultant with a background in UX, a passion for service design, an interest in biomimicry and a stake in your strategy. I’m passionate about helping you bridge the gap between your product teams and the people you design for.

Contact info & more about me here.

Voice of Customer booth!

heatherlee nguyen, product research, user research
At my clients’ conference collecting user feedback this week. Two software companies are merging and it’s our job to embody DESIGN AS A STRATEGY. We were here collecting what people love, wish for and what they hope we don’t change as the integration roadmap planning begins. We also held a workshop where we collaborated directly with the customers, it was a big hit! What else did we do? What did we learn? How did these activities help the product team? More to come.. HeatherleeNguyen_C3-03

TᕼE IᑎᗪIE ᑕOᑎᔕᑌᒪTᗩᑎT 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 »𝗖𝗫« 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 I’m Heatherlee. An independent research and design consultant with a background in UX, a passion for service design, an interest in biomimicry and a stake in your strategy. I’m passionate about helping you bridge the gap between your product teams and the people you design for. Contact info & more about me here.

Design Thinking at its finest!

design thinking, design work, human centered design

Last week at Azul Seven we coached an incredible group in the postures and mindsets of design thinking. 20 people from different departments came together to form teams and learn together.

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It was amazing to see them fully lean in, even when we asked them to spend 2 hours going up to strangers downtown Minneapolis! They gained empathy, created POVs, practiced effective brainstorming, prototyped and tested with real users.

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It was an intense 3-days: A true privilege to see the breakthroughs, to hear how they wanted to keep going after getting feedback, to know how eager they all are to use this new toolset when they returned to work this week.

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And this week, we do it all again! Day 1 with a different group from the same organization. Their goal is to have 100% of their workforce be trained in design thinking.. music to my ears!

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If you were hosting a bootcamp to teach your clients or teams something new, what would the topic be?


TᕼE IᑎᗪIE ᑕOᑎᔕᑌᒪTᗩᑎT
𝗣𝗿𝗼𝗱𝘂𝗰𝘁 »𝗖𝗫« 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻

I’m Heatherlee. An independent research and design consultant with a background in UX, a passion for service design, an interest in biomimicry and a stake in your strategy. Thanks for stopping by!

Contact info & more about me here.

Work Space Matters

design work

True or false?

wall_krisa

True or false? My team has a dedicated work space where we can fill walls with our research, our post-its, our concepts.. where we can ideate, iterate, organize and gather?

False? Forget the open space, forget the free coffee, forget the bring your dog to work days.. GIVE YOUR TEAMS A SPACE! To own. To create. To ideate.

 

That’s your #transformationtuesday challenge.. don’t have a war room? Find one, make one.

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TᕼE IᑎᗪIE ᑕOᑎᔕᑌᒪTᗩᑎT
𝗣𝗿𝗼𝗱𝘂𝗰𝘁 »𝗖𝗫« 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻

I’m Heatherlee. An independent research and design consultant with a background in UX, a passion for service design, an interest in biomimicry and a stake in your strategy. Thanks for stopping by!

Contact info & more about me here.

 

Learning matters

design work

Understanding the need..

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I’m crafting a research plan which includes a 3-pronged immersive study complete with a plan B and a plan C because let’s face it.. B2B user research doesn’t always go our way.. you might need to get scrappy, you might need to compromise. No matter how we slice it, my job is to make sure we’re learning— that we’re getting quality feedback, understanding user mindsets, the software capabilities and flaws in each context, and WHY what’s not working needs to be better. If we don’t understand the business challenges, the user challenges, we can’t fix or build the right things.

Understanding the problems comes way before dreaming up solutions.

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I’m Heatherlee. An independent research and design consultant with a background in UX, a passion for service design, an interest in biomimicry and a stake in your strategy. Thanks for stopping by!

Contact info & more about me here.

 

Purpose

design work

What’s the why?..

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“Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.”
— Jakob Nielsen (leading researcher)

“Styles come and go. Good design is a language, not a style.”
— Massimo Vignelli (leading designer)

“Above all else, align with customers. Win when they win. Win only when they win.”
— Jeff Bezos (leading founder)

 

You don’t have to be a designer to understand design has to have a reason. The what is nothing without the why. Features are pointless if it doesn’t solve a problem. Pretty visuals are only a fad if it doesn’t tell a story. Products can’t thrive without happy, collaborative users. Services fail if technology is favored over people. Experienced professionals, who have both succeeded and failed many times over know this.

How can you inspire your team to share this point of view?

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I’m Heatherlee. An independent research and design consultant with a background in UX, a passion for service design, an interest in biomimicry and a stake in your strategy. Thanks for stopping by!

Contact info & more about me here.

 

Meeting the people behind your personas matters

design work

Meet the people..

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Personas only bring value when they’re crafted from true data. Don’t make the stuff up! Go learn about the people you design for, go talk to those you want to serve and you’ll have plenty of facts, you’ll see plenty of similarities and differences amongst your user group if you make the effort to listen. It’s not about who you, your team, your product thinks these people are.. it’s about actually representing the real life people. It’s a process that can take many weeks, even months or years like in some projects I’ve seen, or it can be done in a week. There’s nothing wrong with doing it scrappy. As long as you do it right.. and by right I mean, reflecting the true words, thoughts, lives of the people you’re designing for. Simple as that.

It doesn’t matter how good your UX copywriter is.. a true human-centered persona project requires you to get to know the real people, for real!

No funny business.

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I’m Heatherlee. An independent research and design consultant with a background in UX, a passion for service design, an interest in biomimicry and a stake in your strategy. Thanks for stopping by!

Contact info & more about me here.

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Fire

inspiration, Resilience

Arnold Glaslow said, “Success isn’t a result of spontaneous combustion. You must set yourself on fire.” 
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And Rumi: “Set your life on fire, seek those who fan your flames.”

So what sets you on fire? 🔥 how do you keep your light shining? Who fuels and fans your flames? Designers and makers of the world.. we need your passion, we need your backwards, outside the box, upside down, nonconventional thinking. We need your curiosity. We need your tinkering. Keep that fire burning baby 🔥 for all of us, and more importantly for yourself. You owe it to yourself to follow that burn! Burn baby burn ✨❤️🔥

Conversations

design work, inspiration

conversat

Flashback to 2017 working in the Service Design Studio embedded within a large health insurance org. We were working w/ a Medicare + Retirement group exploring a partnership opportunity with AARP. First thing done was 10 interviews with the target audience. But they weren’t just interviews, I prepped activities for everyone to do so the conversations were more active & our team would have artifacts to refer back to in the synthesis stage.

We had them write/draw their “best self,” select roles of people such as spouse, provider, friend & select an archetype like “hero,” “partner,” “inventor,” “advisor,” for how they show up in their lives now & how they’d like them to show up. We had them go through their journey with health/wellness from childhood to now, then what they expected as they age. We also had them look at brand logos & tell us which they have relationships w/, which they trust, which they use & services they’d want to try. And finally some confidence scales for their current coverage on medical costs now & in the future. We learned so much about their lives from doing this! What they need, what they don’t have, what they expect as they age & all the different barriers of that including caring for both aging parents & adult children simultaneously, navigating downsizing, planning for retirement & remaining active in their communities. There were surprises like those wanting a deeper relationship w/ self & some trends like looking to food as medicine. On pic 4 & 5 i turned the learnings into “personas” to represent the various mindsets/lifestyles we encountered.

Based on this research we came up w/ 3 concepts & tested those for desirability. It was an amazing project where I got to do what I love most, interact face to face & personally connect w/ the people I design for. Nothing is better than that, best part of my job hands down! This was very well received. And I can’t thank our interviewees enough ❤️🙏🏽✨