Voice of Customer booth!

heatherlee nguyen, product research, user research
At my clients’ conference collecting user feedback this week. Two software companies are merging and it’s our job to embody DESIGN AS A STRATEGY. We were here collecting what people love, wish for and what they hope we don’t change as the integration roadmap planning begins. We also held a workshop where we collaborated directly with the customers, it was a big hit! What else did we do? What did we learn? How did these activities help the product team? More to come.. HeatherleeNguyen_C3-03

TᕼE IᑎᗪIE ᑕOᑎᔕᑌᒪTᗩᑎT 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 »𝗖𝗫« 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 I’m Heatherlee. An independent research and design consultant with a background in UX, a passion for service design, an interest in biomimicry and a stake in your strategy. I’m passionate about helping you bridge the gap between your product teams and the people you design for. Contact info & more about me here.